The fifth M+M TrendFlash in the anniversary year took place on May 20, 2021 on the topic of practical tips for effective product illustrations. The digital web session was hosted by the Marketing Club Region Stuttgart-Heilbronn.
This TrendFlash was aimed at all those responsible for online and mail-order retailing, especially in the fashion and footwear sectors, who want to showcase their products effectively.
Online stores have the task of inspiring customers with a consistent shopping experience. Product images play a decisive role alongside modern store functionalities and all important product information – they play a decisive role in shaping the visual appearance of the online store, whether in the product overviews, on the item detail pages or in the shopping cart.
In order to influence the purchase decision as positively as possible during the customer journey, products should be staged effectively and meaningfully – often only small factors play an important role here. In the Digital Update, Christian Weber (Senior Director Sales at Meyle+Müller) provided concrete practical tips and suggestions for successfully selling product images, which he explained using best-practice examples.
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In addition to the advantages of product illustrations in the online store, insights into real productions were the focus of this M+M TrendFlash. Dive with us into this exciting topic area and experience how completely new possibilities of product illustrations arise!
The following topics were presented in the TrendFlash:
- What influence does color representation have in online stores?
- How can additional visual information influence purchasing decisions?
- What role does our brain play in product selection?
- How can illustrations be used across multiple platforms?
You could not be present at the M+M TrendFlash? Then watch the recording now: