M+M-Trendsession INNOVATION@CGI – the next 3D big bang is already here!
At our M+M trend session INNOVATION@CGI – the next 3D big bang is already here! our guests were able to discover the fascinating world of 3D and CGI. Our experts took a practical look at the opportunities that can be opened up in marketing today and the innovations that are currently being developed.
Moritz Müller, COO at Meyle+Müller, used numerous successful use cases to introduce the topic and outline the incredible opportunities that 3D processes already offer today. The potential of 3D visualisation was visually demonstrated:
- Efficient visualisation of all product variants and combinations
- Creation of all required content formats on the basis of the digital twin
- Enhanced product experience through interactive applications and animations
- Emotional shopping experiences in virtual showrooms
- Independence from supply chain problems
In his keynote speech, Christoph Berndt used the example of OMNIVERSETM to show that the new file formats USD and MDL as well as artificial intelligence will offer completely new possibilities in the CGI industry in the very near future. 3D productions can be realised much more efficiently, flexibly and quickly.
Building on this, our partner Uwe Rechkemmer, Senior Sales Specialist OmniverseTM & vGPU at NVIDIA®, gave a lively presentation to the guests on how the successful and innovative 3D platform OMNIVERSETM revolutionises CGI processes through collaborative approaches and open data standards and creates the basis for the successful Industrial Metaverse. 3D visualisations are only one aspect of this powerful tool.