The demand for visual content, especially in the furniture industry, is increasing:
- In internal product development and marketing decision-making processes, high-quality visualizations of ideas are needed
- In end customer marketing, consumers expect to see the product in exactly the variant and configuration before and during purchase
- Target group-specific staging is becoming increasingly important in order to appeal to consumers in the best possible way
- Live visualizations can offer decisive added value in consultation and sales talks at the POS
In addition to these increased demands on content, time-to-market is increasingly under pressure and processes must be massively accelerated. In many cases, product photography reaches its limits when faced with these growing demands, but CGI or 3D visualizations can show their strengths here!
We have developed the RoomShooter so that all the required visuals can be created quickly and easily from a data master. With it, high-quality, photo-realistic content can be generated in the furniture industry with just a few clicks and in any variety and scale.
The M+M-RoomShooter we developed can also be used for other product ranges, and the 3D data can also be used to create interactive product presentations, showroom content and animations, for example.
Universal availability of 3D data in the furniture industry is not yet a given. With our experience and expertise, we can advise you on how to lay the foundations for the content of the future and take advantage of the benefits of 3D production today. The innovative possibilities of 3D scanning can be a key here.
Are you interested and want to know more about our innovative development RoomShooter? Please contact Moritz Müller.