Together with long-time partner and friend of the company Rene Otto and his consulting firm Trust in Dialog GmbH from Hamburg, Meyle+Müller developed intelligently designed print mailings for the running shoe manufacturer Joe Nimble from Baden-Württemberg that went down really well with customers – with reproducibly very high response rates and a strong sales uplift in the individual customer segments.
The distribution of roles in the project:
- Joe Nimble, Trust in Dialog and M+M: Development of campaign strategy.
- Trust in Dialog: Overall concept, analysis and selection of customer data
- M+M: Provision of product data, conception and production of mailings
- Joe Nimble, Trust in Dialog and M+M: Success measurement and optimization