LEADING THE FUTURE
On 7 July. 2022, the media and IT specialists from Pforzheim invited customers, guests and friends to the company’s 111th anniversary – cornoabased in the 111+1 year – in Pforzheim. Right at the beginning, however, Meyle+Müller Managing Director Eugen Müller clarified the claim of the event: “Today, we don’t want to look back on our company history, but rather dare to take a look into the future together with you”.
Under the motto “Confident and agile through turbulent times”, cutting-edge topics from the areas of purpose and performance marketing, product positioning, artificial intelligence and trend research were highlighted. The event was characterised by an exciting mix of keynote speeches and discussions with top speakers from various business sectors and the musical accompaniment of the well-known saxophonist Noah Fischer. The event was moderated by Martin Groß-Albenhausen, Deputy Managing Director of the German E-Commerce and Distance Selling Trade Association (bevh), at the Congress Centrum in Pforzheim.