Pforzheim, 31 May 2011: The media service provider Meyle+Müller has implemented a digital Outfit-Finder with direct Facebook connection for www.sheego.de, the online shop for fashionable women sizes 40 and up. Customers can combine outfits, recommend them to their friends on Facebook or ask them for their opinion — incl. a personal message. With this technology, sheego.de is further expanding its leadership position in terms of its fashion consulting offering.
The Outfit-Finder is based on the Meyle+Müller solution OnlineFIGURATOR. The digital dressing room offers direct and comprehensive customer fashion consulting. Customers can use this tool to individually combine outfits on a model and try out different color combinations. All products can be ordered directly from the Outfit-Finder without having to go back to the detail view.
As customer needs and wishes are top priority at sheego.de, the Facebook integration seemed a logical next step. "Our customers have a high readiness to recommend our company and enjoy sharing their enthusiasm on Facebook with others," describes Michael Sorg, Head of E-Commerce at Schwab. "The Outfit-Finder with Facebook integration is therefore the perfect addition to our strategy of networking and interaction".
Clicking on a link takes interested friends to the Outfit-Finder at sheego.de. There, customers can continue mixing and matching outfits.
