Pforzheim: For years, the name "Brigitte Hachenburg exquisit" has stood for “that something special,” for beautiful and practical, for gifts with style — quite simply for the exclusive lifestyle. The response of the company's high-end clientele was positive — and the small, exclusive mail-order business grew to become "Brigitte Hachenburg exquisite," catering to customers throughout all of Germany. The company's philosophy of combining exquisite products with style and flair at affordable prices has not changed. What has though is the volume of their product offering and the manner in which the company offers it to the public.
Just recently, "Brigitte Hachenburg exquisit" has become one of the first German mail-order businesses to offer their entire catalog range on Facebook. The implementation of the catalog in Facebook was performed by the New Media department of Meyle+Müller GmbH+Co.KG. The page-turning catalog for the Internet (OnlineKAT), developed by Meyle+Müller in collaboration with w&co MediaServices, was fully integrated into the Facebook fan page of "Brigitte Hachenburg exquisite."
The mail-order company offers their customers the opportunity to brows the entire catalog on the "Brigitte Hachenburg exquisit" fan page, which is linked to the online shop where customers can then go to place their orders. The benefit of presenting a product range in a digital page-turning catalog is that the exquisite offering is presented in an emotional and arranged product environment on the catalog pages. The customer is motivated to browse the collection virtually. Customers as well as the marketing department at "Brigitte Hachenburg exquisit" are enthusiastic:
"With the OnlineKAT Facebook application, we can now ideally reach our demanding clientele via social networks as well. The CI-conform integration of our Facebook fan page allows us to present our very latest catalogs in realtime. By directly linking the fan page to the online shop, our customers can buy our products via the social network today, turning social marketing into social commerce."
Wolfgang Andreas Gutoehrlein (Online Marketing, Brigitte Hachenburg exquisit)
Reference: www.facebook.com/bhachenburg
